Communication, Speaking & Strategy

Communication, Speaking & Strategy

The Local

In 2004 I started sending a weekly news roundup to twelve of my Swedish for Immigrants classmates. The Local is now published in nine countries for over 5 million readers each month.


I speak at conferences, networking events and staff development days. Usually I talk about the threat to Sweden’s international reputation or about building an international news brand from scratch and the role of the media in these strange times.


My book, published in 2018, explores the mechanisms of twisted facts, viral content and the immense power of bad news. It shows how Sweden’s exceptionally positive image is being distorted and used as a weapon in a global clash of values – and how we should respond.